CHANEL and The Boat Race Announce Long-Term Partnership
CHANEL and The Boat Race Company Ltd have announced the signing of a long-term partnership with CHANEL as Title Sponsor and official Timekeeping Partner. The 2025 event will become The CHANEL J12 Boat Race. The historic race between Oxford and Cambridge Universities was established nearly 200 years ago in 1829. It is the oldest major sporting event in the UK, with the dark and light ‘Blues’ crews of eight rowers pitted against each other on the River Thames every year in the Spring.
The Boat Race Signs JL Racing as Official Kit Supplier
JL Racing has been appointed the official performance wear sponsor by The Boat Race Company. The partnership will see Oxford University Boat Club and Cambridge University Boat Club outfitted with JL Racing’s custom performance rowing apparel for training and racing.
JL Racing Partners with Fulham Reach Boat Club
JL Racing has proudly announced a strategic partnership with Fulham Reach Boat Club. This collaboration aims to broaden access to rowing within their communities, particularly among those facing financial or social challenges, fostering their growth both on and off the water. Bringing together two prominent rowing organizations from the United States and the United Kingdom, this partnership seeks to enhance the rowing community on a broader scale. By reaching out to underserved communities, establishing connections within the rowing industry, and providing unique exposure opportunities, both parties aim to expand their impact.
International JL Rowing Rep: Portia Brown
As the International Sales rep at JL Racing, I get the pleasure to work with our partners located in Australia, Belgium, Germany, New Zealand, and the UK, as well as directly with teams and individuals from everywhere else in the world. With so many options for manufacturers out there, it is awesome that they choose JL. But why do they choose JL?! I tend to believe it is for some core reasons; Quality and Great Customer Service.