Renewable Rowing at JL by, Kevin O'Hara
Ask any rower, there’s nothing better than the peace and serenity that accompanies an early morning on the water. Out there in solitude with nature, you develop a connection with the world, and a passion for the outdoors. In a time where the changing climate threatens our precious world, it is more important than ever to dedicate our attention and resources towards the cause. This includes the brands with whom we decide to interact.
Since 1982, JL Racing has been focused on building unparalleled athletic wear for rowing, cycling, track and more. But that isn’t our only focus. Besides producing high-quality custom clothing, JL is constantly trying to pour its resources into improving sustainability. One of our ambitions is to have our family-owned facilities in California and El Salvador function entirely on solar power.
This mindset is so important to us here at JL. Back in December, we merged with the husband and wife team owners of Wild Oar Crew. We were so pleased with their shared values of social responsibility and sustainability. Their facilities sport great medical clinics, maternity resources, and English language classes. Additionally, the solar energy used here cuts back on dangerous greenhouse gases and unnecessary waste. Even more technical advancements, such as sublimation, allows us to save thousands of liters of water on each garment we produce, without compromising our design.
Here at JL, we recognize that our everyday behavior impacts the world around us. That’s why we strive to serve each and every customer but to also serve the planet in any way we can, making sure our practices are helping and not hurting our gentle home.
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We are excited to announce our brand new HUDSON SHARK gear. Be a part of this seamless integration where technical innovation meets creative design skill in performance apparel. Staples in the rowing world, HUDSON Boat Works and JL Racing are both athlete-inspired and technology-driven. A unified partnership where both brands are committed to the pursuit of high performance and high quality gear. If you’re going to train with SHARKS you better look like one.
The Faster Masters Rowing pre-order store is now open! Faster Masters Rowing is a rowing business that sells educational webinars and training programs for masters rowers - from racers to exercise and fitness athletes. Faster Masters helps athletes with a framework for their training and an online community to support the trials of training, injury, setbacks and to celebrate progress towards success. Check out some of the designs available in the pre-order store and hear from founder Rebecca Caroe about the inspiration behind the gear.
