Pride 2025 Pre-Order Store

We are so PROUD to be an LGBTQIA+ ally. Equality, Love, and Pride are the principles that JL is built on. Join us in showing your support for your teammates and your community with our performance pride collection made in collaboration with Team JL Ambassadors, Willow Arts and Michael Toutloff, for Pride Month. Pride Month is celebrated every June in tribute to those involved in the Stonewall Riots, and we welcome you to get ready to celebrate around the boathouse with us! Order your gear now, and wear it in June!

10% of all net sales from this Pride Month 2025 Pre-Order Store will be donated to Athlete Ally. Athlete Ally educates athletic communities at all levels to understand obstacles to inclusion for LGBTQI+ people in sports and how they can build inclusive communities on their teams or within their organizations. Their mission is to end homophobia and transphobia in sport and to activate the athletic community to exercise their leadership to champion LGBTQI+ equality.

SHOP PRIDE 2025 PRE-ORDER STORE

The Pride 2025 pre-order store will be open through March 27, 2025.

A word from Michael: "The inspiration for the collaboration started from a phone call with a friend who lives in Washington DC. He was telling me about the upcoming World Pride that DC will be hosting. I had been wanting to do an architectural/travel focused design and began looking at how cities around the world celebrated Pride.

When I saw the photo of the Sydney Opera House from Sydney World Pride 2023, I started looking for other iconic buildings washed in rainbow colors and the rest came together easily.

The name Pride Is Global is a reminder that the LGBTQ+ community is everywhere around the world. Whether you are out and proud, an Ally, or just love architecture, I hope you enjoy what we have come up with."

A word from Willow: "Anyone who truly knows me knows how much I love classic rock. Many of my rowing friends would say that I am a very colorful person. I like to stand out on the water and love to wear bright, colorful unis. I have a collection of over 40 unis, about half of which have custom designs JL helped me create. I was honored to be given this opportunity by JL to create a design for their 2025 pride collection. I wanted to create a design that makes a statement, incorporating elements from rowing, music, and my passion for being a part of the LGBTQIA+ community – all of which have influenced the personality that I have today.

As many know, I am a Proud nationally competitive transgender athlete. Before Coming out, when my dysphoria was at an all-time high, I used rowing and listening to music as an escape. These two activities allowed me to temporarily feel at home in a body that did not feel like mine, and I partially credit them for saving my life. After transitioning, I was able to enjoy these activities for simply my shear passion and being my true authentic self. Today, there is a lot of anti-trans rhetoric being spread around, which brings me back to relying on rowing and music as an escape to keep my mental health in check.

While trying to think of a design concept, I was in my car listening to Pink Floyd's "The Wall" (which I can credit my dad for my love of), and the inspiration came to me: Pink Floyd’s “Dark Side of the Moon” album. I have always loved the album cover due to its bold simplicity. Being trans, to me this album cover represents a transition or a transformation similar to that of a butterfly. An ugly caterpillar represented by the white light goes into a transition by making itself a safe and protective chrysalis, which is represented by the prism. Eventually, it emerges as a beautiful butterfly, represented the rainbow light spectrum. Unfortunately not every trans person is afforded that protective place to transition. I was very fortunate to have a good, supportive group of friends and family that allowed me a safe space to transition and become that beautiful butterfly. This is why I am Proud to share my design 'metamorphosis of light' with all of you."

SHOP PRIDE 2025 PRE-ORDER STORE